![]() These strategies help building materials manufacturers generate revenue and awareness through Houzz. Take advantage of mood boards and projects to create engaging content that drives traffic to your products. Ask customers to leave reviews to build social proof and authority. Get active in the community forum to show off your expertise and build relationships. Choose the right category and write a business description that excites Pros to visit your website and check out your products. However, you can also invest in Houzz Pro to gain more marketing tools and insights to drive revenue.Įnsure that your profile has up-to-date business information. With a free profile, you receive a basic listing for your pros to discover and learn more about your brand. With tens of millions of users on it every month, it’s a channel you can’t afford to miss. Houzz not only helps you drive traffic to your website but also generates leads and loyal customers. Once you are ready, hit “Share” to send to your Ideabook.Īs a building materials manufacturer, it is important to have a strong online presence. Then, you will type in the email address of the person you want to invite to the page, and give them either view-only access or edit access if you want them to be able to comment or add to your Ideabook. To share your Ideabook, first, go to your book and hit the “Invite” button. With a simple click, you can let other people comment and add to the Ideabook, making it great for collaboration and working on projects. Houzz ideabooks lets you share your inspirations with others.You have one central place to keep all your ideas, notes and photos, making them easier to find and utilize.They are collections of product photos that are created into design inspiration for customers. Ideabooks are much like Pinterest boards. These are strategies building materials manufacturers can use to market their business through Houzz. Customers will have a better experience with you if their questions are prioritized and answered truthfully. When people ask questions, be sure to answer honestly and in a timely manner.This will save you and your viewers time, as they can quickly gauge if you can help them with their project. If your photos aren’t high quality, why would a potential customer think your brand or products are any different? Use high-quality profile images and product images.This will make it easier for people to reach out and limits confusion regarding how to get into touch with you. Add all updated contact information to your page.When you get started with Houzz, there are a few baselines you should know. ![]() Since millions of homeowners and pros use Houzz to purchase products, find building materials manufacturers and get design inspiration, Houzz is a worthy investment. According to Vendasta, Houzz had 28.7 million visits in one month - 73.17% of those visits being from America. Dedicated emails: Emails ideal for product launches and promotions sent to targeted audiences on Houzz.Īdvertising with Houzz will help you reach millions of potential customers and build your brand’s authority.Sponsored newsletters: Have your brand distributed in the Houzz Magazine email newsletter.Local advertising: Team up with local partners to increase brand awareness.Native display advertising: Integrate your products directly into the Houzz platform to gain the most exposure.Sponsored content: Position your building material products in front of the right audience with content written by Houzz’s in-house team.However, to get the most marketing potential out of the platform, you will want to focus on Houzz’s paid advertising platform. Houzz is a free platform for building material manufacturers, professionals and homeowners. ![]()
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