New Yorkers are constantly relocating, so it’s necessary to have a simple way to allow customers to manifest their personality into their new space. “People’s homes should be allowed to evolve in tandem with their personality and style, and the process of moving shouldn’t be an expensive and tiring experience. “We started with a goal of bridging the gap between the joy of having the home design we dream of and the immense time and investment it takes to make that happen,” said Daniel Ramirez, CEO & co-founder of Conjure. Conjure brings a huge level of transparency to customers so they always have flexibility in their leases. Additionally, Conjure was the first in the furniture rental industry to launch its innovative concept of “flexible ownership.” At the end of each lease, renters have flexibility in terms of what they want to do next, whether that is using their transferable equity to trade-in and swap out furniture pieces or purchase items outright for the fair retail price. After studying the different architectural and cultural evolution of New York neighborhoods (West Village, East Village, Tribeca, and Soho) and scouring for high-quality, durable, and unique pieces, Conjure launched pre curated collections inspired by these iconic neighborhoods that offer a variety of style and design choices. This means that at the click of a button, users can furnish their entire bedroom, dining room, living room, or office space with ease.Conjure worked closely with Adam Charlap Hyman, a highly recognized New York based architect and RISD alumni to bring the first collection to life. We see Conjure filling an essential and overlooked gap in the retail industry and are thrilled to invest in this latest seed round."Ĭonjure is also an industry pioneer for affordable design, as it partnered with artisans to create curated collections for each room in the home. "As a rental business model, the key to Conjure is that it pools the purchasing power of its customers-so the more people sign up, the better it gets for everyone. "People love the Conjure experience because it takes away all of the stressful parts of furnishing a room,” said Russ Wilcox, Partner at Pillar VC and Co-Founder of E Ink. In the past two years alone, it has seen more than 7.6x revenue growth. Its model has seen immense interest, with more and more organic customers referring friends and family to the platform. Conjure offers furniture and home accessory rental leases for 3-12 months and can bring any unfurnished living room, dining room, bedroom or office to life with free assembly and delivery.Ĭonjure was created first and foremost with renters in mind, specifically in New York City where there are approximately 5.4 million renters. Its simple user interface and partnerships with amazing curators positions Conjure to lead among other more traditional furniture renters and make furniture more sustainable, accessible, and affordable for consumers by bringing stunning pieces to any home with its flexible leasing model. With 9.8 million tons of furniture ending up in landfills every year, the high costs of storing furniture and the landscape of millennial migration highlights the need for a modernized rental service. On a mission to help give consumers access to designer-curated collections at an affordable price and on a flexible schedule, Conjure allows homes to evolve as frequently as its occupant’s tastes, needs, and preferences shift. Conjure plans to utilize its funding to further expand its collection of high-quality home furniture and accessories, broaden its consumer base, hire more designers and artists, expand delivery outside of the five New York boroughs and launch its industry-first Bazaar, marketing unique and collectible home accessories. After testing the concept and proving demand under the Mobley name, Conjure’s recent raise showcases that it has built a scalable business poised for success, growth, and leading the furniture rental industry. Conjure Launches Designer-Curated Furniture Rental Platform Out of StealthĬonjure, the furniture rental service curated by designer artisans formerly operating as Mobley, announced its official launch out of stealth as well as $9 million in seed funding led by Pillar VC (led by Russ Willcox, former Co-Founder of E-Ink), RiverPark Ventures (founded by Andy Appelbaum, Co-Founder of Seamless), and CoVenture.
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